Copilots That Actually Get Used
Adoption beats cleverness.
Most AI tools fail not because they don't work, but because nobody uses them. The gap between a clever demo and a daily tool is execution, not technology.
The Formula
- Put the copilot where reps already work
- Return answers in their formats
- Make failure safe, fast, and visible
- Celebrate early wins loudly
The best AI implementation is one that people actually use. Everything else is theater.